DIRECTV – NFL SUNDAY TICKET FANTASY FOOTBALL

Challenge

DIRECTV wanted a creative showcase highlighting the value of its popular NFL SUNDAY TICKET to fantasy football players.

Solution

Taking a modern twist on the typical press conference model, The Brand Amp coordinated the first-ever, live-streamed online fantasy football press conference in partnership with video streaming company ooVoo. NFL stars Maurice Jones-Drew (Jacksonville Jaguars Running Back) and Brent Celek (Philadelphia Eagles Tight End) were the featured “analysts” fielding fantasy football questions from a “who’s who” lineup of the nation’s leading national fantasy football reporters and television analysts. The event was accessible to consumers who were able to view the online press conference and follow the entire fantasy football Q&A. In addition to this unconventional methodology, The Brand Amp coordinated media tours with Peyton and Eli Manning just prior to the start of the NFL regular season.

Results

The video teleconference garnered a significant amount of coverage in the subsequent season preview stories from several influential fantasy football writers across the country stating DIRECTV and NFL SUNDAY TICKET to be the essential tool for anyone playing fantasy football. Additional campaign elements, including the Eli and Peyton Manning Satellite Media Tours, generated over 80 placements across a wide array of national sports and news media, NFL-related blogs and websites and daily newspapers across the country.

124.9M

Media Impressions

$11.7M

Ad Value