TAYLORMADE – SPEED POCKET WORLD CHALLENGE

Challenge

Generate global awareness for TaylorMade’s innovative Speed Pocket technology and new SpeedBlade irons.

Solution

The Brand Amp worked with TaylorMade to develop simultaneous Speed Blade launch events in London, Toronto, New York and San Francisco. Collectively the events created the TaylorMade Speed Pocket World Challenge. Each event required the construction of full-scale driving ranges in the middle of each of the four cities. With these impressive structures serving as hubs, consumers in three countries were challenged to see how much distance they could gain with TaylorMade’s new Speedblade irons. Consumers hit a conventional 6-iron, followed by hitting the new SpeedBlade 6-iron, equipped with TaylorMade’s proprietary Speed Pocket technology. Each participant’s distance gains were measured and displayed on a global leaderboard. Local winners were crowned in each market and received a full set of SpeedBlade irons. One international “Speed Pocket World Champion,” the golfer who produced the largest distance gain on the day of the event, won a trip to TaylorMade’s Kingdom where they participated in the same club-fitting process typically reserved exclusively for PGA Tour Professionals.

Results

Coverage from these events included CNBC’s Sports Business and Nightly Business Report, Golfweek, Golf Digest, ESPN.com, Yahoo! and PGATour.com and others.

342M+

Media Impressions

$50M+

Advertising Equivalency