CARHARTT – STRIKEOUT FOR VETS CAMPAIGN | #Ks4Vets

Challenge

The Brand Amp was challenged to drive awareness for Carhartt’s active participation with Helmets to Hardhats, a national nonprofit that helps military service members successfully transition back into civilian life, by offering them the means to secure a quality career in the building and trade industry.

Solution

The Brand Amp developed a program that merged Carhartt’s core value of hard work with America’s passion for Baseball. We partnered with All-Star pitcher Madison Bumgarner for the 2016 MLB season to create the “Strikeouts for Vets” program. Carhartt donated $500 for every Bumgarner strikeout to Helmets to Hardhats.

Results

By the end of the 2016 MLB season, Madison Bumgarner recorded a total strikeout of 251, raising $125,500 for Carhartt’s Strikeouts for Vets campaign. As a result of The Brand Amp’s proactive outreach surrounding the campaign throughout the 2016 season, The Brand Amp garnered over 123 million media impressions with coverage landing in the Associated Press, ESPN, MLB Network and Yahoo! Sports, to name a few.

123M

Media Impressions

$8.6M

Ad Value