CLUB NOMADIC – SUPER BOWL 51

Challenge

The Brand Amp was challenged to make Club Nomadic the talk of Super Bowl week by overseeing an integrated marketing campaign designed to establish the concept, sell tickets and build demand for additional activities. Club Nomadic was a three-tiered, 62,500 sq ft nightclub experience featuring world-class entertainment leading up to Super Bowl 51 in Houston, Texas.

Solution

The Brand Amp developed and executed an integrated marketing campaign that included advertising, public relations, social media, events and influencer marketing efforts. Advertising included print, radio, online and billboard marketing. Our PR team executed multiple press conferences and managed an onslaught of press requests. The social team took the Nomadic following from 0 to nearly 100,000 followers in 12 weeks. A group of 12 influencers amplified our stories and activated the community around Club Nomadic.

Results

As a result of The Brand Amp’s integrated marketing efforts, PR media coverage encompassed top level national and local Houston media which resulted in 800 million media impressions, and $70 million in ad equivalency. Since the ground-breaking announcement, through Super Week and post-event, Club Nomadic and its three entitlement sponsors were the talk of the town and received top level media exposure from numerous pitch and announcement initiatives including the Associated Press, Reuters, USA Today, CNBC, Forbes, The Hollywood Reporter, EXTRA, Access Hollywood, Houston Chronicle, Local Houston Broadcast stations and more.

800M

Media Impressions

$70M

Advertising Equivalency