RADIO FLYER – PROVES IT IS MORE THAN JUST THE LITTLE RED WAGON

Challenge

Expand awareness for Radio Flyer’s vast variety of children’s ride-on’s and launch the brand as a player in the scooter space.

Solution

The Brand Amp served as the agency of record for Radio Flyer for four years and in that time amplified numerous product launches and brand initiatives. Each year The Brand Amp developed a strategic roadmap and provided creative ways to amplify the latest Radio Flyer news and generate awareness of the full product lineup. Standard earned media tactics included seasonal pitching, product launch pitching, blogger outreach, corporate news pitching and desk side tours. In 2012, Radio Flyer broadened its toy lineup and launched all-new scooters. The Brand Amp created a well-rounded marketing plan and produced creative scooter commercials, which were supported by proactive media relations efforts to drive coverage for the all-new products.

Results

Through traditional earned media tactics, The Brand Amp was able to secure high profile broadcast and print media hits to successfully launch new Radio Flyer products. Each year Radio Flyer saw successful campaigns highlighted by top-tier coverage in USA today, Good Morning America, Parents Magazine, The TODAY Show, The Ellen Show and more. The Brand Amp’s efforts helped Radio Flyer shift its narrative from the little red wagon company, to the tried and true innovator in the children’s toy space.

180M

Media Impressions

$7.5M

Ad Equivalency