TRX OFFERS PREMIER AT-HOME FITNESS SOLUTIONS AMID PANDEMIC

Challenge

The global pandemic caused a significant ripple effect throughout the entire economy, more specifically and drastically was the health & fitness community. The industry saw the temporarily closing of all gyms, health clubs and fitness facilities around the world, resulting in considerable job loss among other financial challenges.  With facilities closed, consumers were sent scrambling in an effort to find ways to stay active and take control of their physical and mental health.

Solution

We recognized that TRX, with it’s extremely practical, cost-effective and versatile home fitness solutions, represented a viable alternative for fitness-focused consumers during these challenging times. TRX presented consumers an ideal fitness solution during the “shelter in place” mandate with its world-class lineup of products, including Suspension Trainers and functional training tools. Their product offering, combined with free access to live streamed TRX workouts through the TRX mobile app and professional education offered complimentary to consumers, provided a very compelling, and most of all, timely story angle, within the context of the nationwide quarantine. Our TRX PR team targeted a wide breadth of media categories, including general news, lifestyle, health & fitness, consumer tech, sports and commercial fitness in an effort to maximize potential coverage.

Results

TBA’s proactive “shelter in place” fitness efforts proved extremely successful, generating a variety of stories across the different media categories we targeted. Stories touted TRX as an ideal “at-home” fitness product, uniquely beneficial to consumers while sheltering at home. Through our four-month effort, The Brand Amp secured 45 placements generating more than 90M media impressions and $2.74M in estimated ad value. Coverage landed in a number of significant national media outlets, including Men’s Health, UNCRATE, Entrepreneur, Gear Patrol, Prevention, Outside, SHAPE, YAHOO! Lifestyle, CNET and Engadget.