INDIAN MOTORCYCLE – 1 MILLION FOLLOWERS

Challenge

Develop a refreshed social media presence for an iconic American brand with deep historical roots.
Embrace the heritage, while balancing the feel of a savvy, premium, and modern touchpoint for consumers.

Solution

Empower real riders to bring an authentic voice and selective eye to curate a premium feel to the brand’s social presence. Employ cutting-edge content execution across all channels and expand upon core strategy with dynamic live-streamed events and reveals, real-time social coverage of key moment-in-time events, and a strong focus on fostering community engagement across followers and owners groups.

Results

+700k new followers in four years
+216% total audience growth on Instagram
+225% in audience growth rate over previous period
+194% in engagements over previous period
+361% in impressions over previous period

1M

IG FOLLOWERS

+194%

ENGAGEMENTS

+361%

IMPRESSIONS