13 Feb PACIFIC AIRSHOW 2022
Pacific Airshow – the nation’s largest airshow by attendance – challenged The Brand Amp to increase buzz and awareness for the three-day spectacle through national media coverage, an engaging organic social media presence and influencer activations.
The Brand Amp cut through the clutter to engage with large mainstream media outlets and broad reaching social media influencers. Once-in-a-lifetime experiences – including a highly coveted flight with the U.S. Air Force Thunderbirds – were strategically leveraged in conjunction with behind-the-scenes content and event’s claim as the only airshow in the world to boast two-editions with a 2023 expansion to Australia’s Gold Coast, to effectively tell Pacific Airshow’s story. A far cry from “your grandpa’s airshow of yesteryear,” the TBA PR, Social Media and Influencer teams worked seamlessly to prove that Pacific Airshow is second to none.
From feature stories with Good Morning America, InsideHook and Robb Report, to boosting the event’s social media audience by over 7,000 followers through collaborative influencer posts, the integrated campaign took the Pacific Airshow to new heights. An aggressive, no-stone-left-unturned proactive pitch effort generated 165 national and local earned placements and 700M+ potential audience impressions on the PR front. Over 500 influencer posts were secured, generating over 15M estimated earned impressions, stemming from the nearly 50 personalities activated, including the likes of Brent Riviera, Ben Azelart and Demi Bagby. The Brand Amp social team generated over 3 million content views by flooding Pacific Airshow enthusiasts over 100 pieces of engaging original content, channel takeovers, performer and partner spotlights, and more.
Social Media Followers Gained