Adizero Launch
Gallery
7
- challenge adidas Golf needed people to say “wow” in response to the launch of its new adizero Golf shoe.
- Solution To promote the lightest shoe the company has ever made, we made Tour Players Dustin Johnson, Jason Day and Brandt Snedeker fly as nearly 50 media participated in a lunch event before the PGA Tour stop at Torrey. That was followed up with a press kit that made it appear that the shoes were so light, they were floating above the grass.
-
Results
Coverage from the event included national outlets such as the Today Show, MSNBC, Golf Channel and The Weather Channel.
Media impressions: 147,706,500Advertising Equivalency: $5.2 million