Who We Are

The Brand Amp is a Marketing and Communications Agency serving leading consumer electronics, lifestyle, sports and fitness brands. So what is the “Amp” all about? It’s about amplification through solutions that effectively deliver the tone and identity of a brand and its products to its desired audience.

What We Do

Some brands are loud and heavy, while others are smooth and sexy. Some are modern and technical, while others are vintage and organic. Regardless of the tone, every brand needs accurate and authentic amplification, and that’s where we come in. We make it our business to get inside the DNA of your business and your brand, delivering authentic solutions that reach the right audience, the right way, at the right time.

How We Do It

We amplify stories across nearly every marketing discipline, but our primary services include media/blogger relations, social media, promotions/sweepstakes and events. Plug into The Brand Amp and amplify your brand and your bottom line.

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“The Brand Amp is the only agency partner in my career that I continue to rehire as I work on new brands and businesses.  In each case, they have been an amazing partner. Even though they work with an amazing stable of well-known brands, I always feel like I am their number one client.  I never hesitate to recommend them to other brands…but I’d rather keep them all to myself!”

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Jessica Klodnicki
Executive Vice President/General Manager

“DIRECTV has enjoyed a long and productive relationship with The Brand Amp team, and frankly, we would not entrust our reputation as the industry’s sports leader to anyone else. The Brand Amp answers the bell on every project with strategically sound, well-executed campaigns, generating massive awareness with millions of impressions, more than living up to its name.”

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Robert Mercer
Senior Director of Public Relations

“We’ve worked closely with the team at The Brand Amp for several years, and they’ve become an invaluable extension to our marketing team. Besides being experts at what they do, they’re fast, nimble, and flexible, and always professional regardless of the circumstances that may arise. More importantly, they listen and understand our business needs, which allows them to make smart recommendations that are actionable within our breakneck pace.”

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Lily Knowles
VP of Product Marketing
brands we amplify

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the lineup

Marc is a co-founder of The Brand Amp and a 20-year PR & Marketing veteran. He brings a unique emphasis on story development and storytelling, taking pride in turning even the seemingly mundane into high drama. Marc’s career has been marked by variety, spanning a wide range of industries, with emphasis on sports, health & fitness and consumer electronics.

A California native, Eric spent the majority of his career working consumer brand PR for both global and start-up based agencies in Chicago. Eric has a deep passion for media relations and client management. His desire to create long-lasting professional relationships among clients and outlets keeps Eric’s network expanded from coast to coast.

Jerry has 25 years industry experience, including 14 working for the fastest motor sport on the planet (NHRA) overseeing all corporate communication, media and public relations, broadcasting and video communications. Jerry’s transition to The Brand Amp brings the agency a wealth of strategic expertise and leadership. It also reunites him with former Hill & Knowlton colleagues, Todd and Marc.

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Emily works across multiple accounts at The Brand Amp, with emphasis on lifestyle products, fitness and action sports. It’s not uncommon for her to be a hands-on participant within client events and programs, actively engaging in the very activities her clients purvey. Emily combines a unique tenacity in driving media coverage, with strong management and organizational skills.

Fi is a PR Intern at The Brand Amp. She comes from a social media and hospitality industry background and is quickly adding PR skills to her repertoire. With many years of working in fast-paced and interpersonal environments, Fi is always looking to anticipate needs and meet them in a proactive manner. She embraces challenging work and sees obstacles as opportunities to learn and grow in her field.

Jillian is an outgoing and energetic member of The Brand Amp family. She brings a passion for building friendships with everyone she works with, whether it be clients, reporters, editors or co-workers. With her athletic background in cross country and track, Jillian is right at home working on The Brand Amp’s variety of sports and fitness clients.

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Susan brings a unique background of entertainment and hospitality experience to The Brand Amp’s social media team. Her past roles in coordinating sales, marketing, events, executing constant brand awareness and being a conduit of communication required wearing multiple hats at once. Susan is thrilled to bring her comprehensive ability to juggle diverse tasks into our social media department for our clients. An avid lover of grammar, data, and communications, she’s never met a detail she hasn’t liked.

Todd is a co-founder of The Brand Amp and brings with him more than 20 years marketing experience across a wide variety of client categories and marketing disciplines. He provides marketing strategy and creative platform development for The Brand Amp clients.

Chloe has built a solid foundation in the world of consumer PR since joining The Brand Amp family. She has become a go-to person for tech, fitness and lifestyle clients on a daily basis and is beloved by her clients and colleagues for her dependability, thoroughness and excellent attitude.

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Amanda joined The Brand Amp team in 2014 and brings infectious enthusiasm and drive to her daily responsibilities. Enthralled by the creative, intellectual and social media aspects of the job, Amanda thrives on getting results across all aspects of PR. She prides herself on thinking outside of the box and is eager to go above and beyond to meet the needs of The Brand Amp’s clients.

Mike has been with The Brand Amp for more than four years and works across multiple accounts, spanning a variety of industries. He enjoys learning from the different people, clients and co-workers he interacts with every day; while helping clients achieve their marketing and PR goals. Mike brings a no-fear attitude to his work, regardless if he’s pitching the Fresno Bee or The New York Times.

Nicole has a strong background in technology PR, but enjoys expanding beyond her specialty vertical when the opportunity presents itself. She loves the variety that working at an agency brings and how no two days are the same. Nicole is passionate about delivering results for her clients and building strong, lasting relationships with the media that allow her to work hand in hand with outlets to tell vivid stories that are impactful and engaging.

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Charley is a co-founder of The Brand Amp and oversees the agency’s Social Media practice. Driven by a relentless desire to deliver great results, his true passion lies in cultivating and growing relationships with co-workers, clients, and influencers.

LA born and bred and UW-Madison educated, Amy now resides in Carlsbad and is the in-house rep for the adidas Golf and Ashworth brands at TaylorMade Golf Company. Amy is a PR pro with 7+ years of agency experience working with a variety of clients including luxury, F&B, entertainment, sports and fitness, consumer goods and events.

Tim is a senior strategist with more than 13 years of PR experience. He has spearheaded successful integrated marketing campaigns and events across a wide variety of industries and for various national brands. Gilman is well versed in developing programs that merge traditional and social media to help brands connect with their target audience through timely and relevant storytelling.

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Lia joined the team in 2015 and brings unique public relations experience to The Brand Amp. Her background includes working for both global and boutique fashion PR agencies and handling numerous fashion, luxury, technology, non-profit and corporate brand accounts in the process. She is proud of her drive to go above and beyond on each project that’s handed to her and enjoys building lasting relationships with media members, clients and co-workers.

Danielle jumped into the mix at The Brand Amp eager to learn from some of the best around. A lover of all things sports and lifestyle, she’s driven towards building strong relationships with media and helping build storylines around client products that resonate with consumers.

Brandon joined The Brand Amp in 2014. His background in athletics has taught him valuable leadership skills helping him to excel within The Brand Amp’s team atmosphere. Brandon is a tenacious “doer” who is always willing to step up and help with any project or pitch.

the lineup

Brian enjoys The Brand Amp’s winning culture, allowing him to be surrounded by so many talented professionals on a daily basis. He is known amongst his peers as a talented writer and consummate team player who likes to make people laugh, while still working at a high level. Brian enjoys the art of storytelling through PR, social media and blogging, while also listing event management as an aspect of his job he enjoys most.

They say those who can’t do, teach. Yet Zac left a teaching career to become a PR guy. Thus, he is a teacher that has been taught to be a doer. Zac has taken to PR like a duck to water, bringing tenacity to driving media coverage for his clients and a commitment to leaving no stone unturned when pitching media.

Haley’s desire to work in a highly creative environment with a dynamic and knowledgable team of professionals led her to The Brand Amp. Her experience includes working for brands and celebrities in industries ranging from television & film, food & beverage, housewares, health/wellness, and baby & children. Haley;s strong will and enthusiasm has helped her secure countless A-list media placements.

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Jeff is The Brand Amp’s graphic designer. He has a passion for producing premium design on a daily basis and possesses a meticulous eye for maintaining ubiquitous brand consistency. Armed with a strong background in marketing and photography, Jeff looks forward to taking on any design challenge.

Zach has demonstrated a passion for media relations, grinding it out with the best of them to ensure his clients receive every bit of possible coverage. Zach is an invaluable “workhorse” taking on every assignment without fear or fail.

Katie has a passion for media relations and cultivating strong relationships with The Brand Amp clients she works with. She hails from the Mitten State (Michigan) and is a proud alumna of Saint Mary’s College in South Bend, IN. Katie is obsessively organized and will never be caught unprepared. She currently manages the VIZIO, Mattel and Lifefactory accounts and is always happy to step in and help as needed with other clients.

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Joyce is a creative and ambitious problem-solver with a passion to help the world in any way she can. Before joining The Brand Amp team, she worked in nutrition sales and marketing. She loves staying organized and productive while collaborating with her peers. Joyce is known as a caring individual with a strong work ethic, and has a deep personal passion for youth empowerment, arts and culture, and volunteer work.

The second half of The Brand Amp’s administrative dynamic duo, Crystal brings more than 5 years of administrative experience to her administrative assistant role. The smiling face that greets all visitors, she’s the consummate team player who operates like a silent assassin, taking down a variety of critical behind-the-scenes tasks every day, from accounts payables and receivables to hospitality for visiting clients and colleagues.

Delaney brings a relentless spirit to The Brand Amp team, well-known for her tenacity in stepping up to every challenge with a passion for perfection. Delaney prides herself on her ability to build strong client relationships through excellent communication and dependability.

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Nicole brings a passion for sports, fashion and all things public relations to The Brand Amp team. She is willing to do whatever it takes to achieve the best results for clients and enjoys pursuing story opportunities with the biggest media outlets possible.

Claire is eagerly immersing herself into the world of PR. Living in Spain for six months taught Claire how to think outside of the box while strengthening her communication skills and challenging her to tackle any situation. Her growing passion for lifestyle and fashion PR brings a new perspective to The Brand Amp.

Jeff is a key player at The Brand Amp and plays an integral role in several accounts. He has a great reputation and passion for driving coverage and a motor that never seems to quit. Jeff is known for his leadership and dynamic ability to immerse himself in each of his clients’ brands.

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Erin has a diverse background in social media and sports marketing which makes her a perfect addition to The Brand Amp’s Social Media team. She has a passion for engaging large audiences on a variety of platforms and producing creative content that sparks engagement and action. Her work ethic and determination to find creative ways to engage with a brand’s followers will help any brand get amped up.

Laura is a creative and passionate member of The Brand Amp family. With her photography and marketing background, she contributes a unique perspective to the Social Media Team. Being on the Team is a perfect match for Laura because she loves seeing how brand images are affected by the new and upcoming platforms that surface.

Starting out her career in Silicon Valley, Christina quickly learned the ins and outs of the B2B and B2C tech space. Best known for being a team player, Christina is consistently recognized for her capacity to promote a cooperative climate across multiple disciplines and maintain solid relationships with colleagues and clients. Her passion for media relations combined with her passion for sports and lifestyle drove her to join The Brand Amp team.

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Karen’s unique expertise is grounded in her passion for developing and fostering work environments that are well-organized, efficient, relaxing, and ultimately allow staff to enjoy their work while realizing their full potential. Karen is The Brand Amp’s Swiss Army knife, wearing all admin/operational hats including: office manager, HR specialist, IT director and accountant.

Parris brings an adventurous spirit and a high energy personality to The Brand Amp. She prides herself in going above and beyond to get our clients noticed, and always embraces a good challenge. Her athletic background as a D1 swimmer makes her a great team player that is ready to dive into work everyday.

Heather comes from the client side. Having worked with The Brand Amp for over three years at TaylorMade-adidas Golf and witnessing first hand the incredible energy and amazing ideas the agency was generating made it a no brainer to join the team. Heather brings over 16 years of PR experience in the athletic industry including corporate communications, executive messaging and brand marketing.

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Vicky applies her passion for PR and media relations across many clients. Vicky has quickly earned a reputation as a strong contributor to campaign success. Driven by focus and a willingness to do whatever it takes to get the job done, she aims to build strong relationships with both clients and colleagues at The Brand Amp.

Mike comes to The Brand Amp Social Media team with a healthy mix of social media, PR, and journalism. Before joining the agency, he worked as a consultant helping tech and consumer product companies with PR and social media support. He also worked as a journalist for the Orange County Business Journal. Mike’s unique and diverse background makes him a jack of all trades around the office.

Mike is a PR veteran with a passion for media relations and a willingness to go the extra mile to drive coverage. He is considered around the office to be a media-relations machine, with a keen ability to develop and foster long-lasting media relationships. Mike currently heads up the GLUKOS, DIRECTV and TRX accounts, while also “pinch hitting” where needed for other clients.

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