ZM Trucks Fontana Factory Opening Ceremony

Overview

The Brand Amp was engaged to produce and execute the grand opening of ZM Trucks’ new production facility in Fontana, CA. The scope included press outreach, as well as pre-, onsite, and post-event social coverage. The events team successfully transformed the massive production facility into a welcoming open-house experience, featuring valet-supported guest check-in, a full bar, stationary and passed appetizers, curated lounge and cocktail areas, a massive LED screen with presentation stage, guided production line tours, a ride-and-drive experience, and a showcase of ZM Trucks’ latest models. Resulting press coverage included Forbes, Wall Street Journal and a significant number of industry trades.
Pre-Registered Attendees
150
Onsite Attendance
300
Full Production Line Tours
15
Total PR Placements
33
Total PR Impressions
223 M+
Total Social Post Views
11 K+
Total Social Engagements
276