PACIFIC AIRSHOW 2022

PACIFIC AIRSHOW 2022

The Brand Amp was challenged to increase buzz and awareness through national media coverage, an engaging organic social media presence and influencer activations.

INDIAN MOTORCYCLE
SCOUT ROGUE PRESS RIDE & INDUSTRY PARTY

Indian Motorcycle tasked The Brand Amp with developing a PR strategy that served two equally important objectives.

TRAEGER
WELCOME TO THE TRAEGERHOOD MEDIA MAILER

TBA was challenged to spark national media interest for the brand coinciding with grilling season securing coverage about the brand and its wood-pellet grills.

MITSUBISHI
NACTOY JUROR MAILER

Mitsubishi challenged The Brand Amp to create a unique campaign to put the Outlander front-and-center.

GROCERY OUTLET
BLISS BUS 2021

The Brand Amp was asked to develop a sustainable and adaptive marketing platform that could be used in both current and potential new store markets across the US.

FLUIDMASTER
‘APRIL FOOLS’ EMERGENCY WIPING ROCK MAILER

Fluidmaster challenged The Brand Amp to come up with a creative, buzz-worthy way to launch its first-ever B2C product, the Soft Spa 9500 Bidet.

VINCI BRANDS
IPHONE 13 CASE LAUNCH

The Brand Amp was tasked with announcing more than 25 case solutions for the iPhone 13 devices for consumer tech company Vinci Brands.

SCUBA.COM
STORE GRAND OPENING

Scuba.com and The Brand Amp set out to launch a new retail store in Costa Mesa at the height of the COVID-19 pandemic.

URBAN LEGENDS HAUNT
DRIVE-THRU EVENT

The Brand Amp was brought on to promote the Urban Legends Haunt innovative drive-thru experience.

INDIAN MOTORCYCLE
CHALLENGER LAUNCH

Launch the all-new Indian Challenger and directly market it against the clear category leader, the Harley-Davidson Road Glide.

ARLO
ESSENTIAL VIDEO DOORBELL

Relentless proactive media relations resulted in The Brand Amp generating over 200 media placements.

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WHO WE ARE.

The Brand Amp is a Marketing and Communications Agency serving leading consumer tech, transportation, lifestyle, sports and fitness brands. So what is the “Amp” all about? It’s about amplification through solutions that effectively deliver the tone and identity of a brand and its products to its desired audience.

WHAT WE DO.

Some brands are loud and heavy, while others are smooth and sexy. Some are modern and technical, while others are vintage and organic. Regardless of the tone, every brand needs accurate and authentic amplification, and that’s where we come in. We make it our business to get inside the DNA of your business and your brand, delivering authentic solutions that reach the right audience, the right way, at the right time.

HOW WE DO IT.

We amplify stories across nearly every marketing discipline, but our primary services include media/blogger relations, social media, paid social media, promotions/ sweepstakes, events, influencer marketing, content creation/production and paid search. Plug into The Brand Amp and amplify your brand and your bottom line.

service

  • Public Relations

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    Full Service Public Relations, Media and Blogger Relations

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    Local, Regional and National Reach

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    Strong Relationships with Business, Consumer Tech, Sports/Fitness, Men’s and Women’s Lifestyle Outlets

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    Crisis Communications and Media Training, Immersive Media Experiences

  • Events

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    Concept Development

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    Project Management and Implementation

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    Stable of “Go To” Vendors with Impeccable Credentials

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    ROS Development and Show Management, Budget Management and Permitting

  • Social Media

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    Strategic Positioning and Development

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    Full Social Media Community Management

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    Paid Social Media

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    Analytics and Reporting, Social Listening

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    Social Media Giveaways/ Promotions

  • Consumer Promotions

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    Concept and Creative Development

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    Rules Development and Indemnification

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    Project Management and Implementation

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    ROI Analysis

  • Influencer Marketing

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    Integrated Influencer Marketing Strategy

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    Content Development with Influencers (micro and macro)

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    Influencer Identification, Recruiting and Outreach

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    Full Program Implementation

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    Celebrity/Influencer Seeding and Sampling

  • Content Creation

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    Live Event Coverage with Onsite Editing Capabilities

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    Fully Resourced In-House Production Team of Producers, Directors, Videographers and Editors

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    Product, Lifestyle, and Event Photography

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    Social Media Content

service

  • Public Relations

    -

    Full Service Public Relations, Media & Blogger Relations

    -

    Local, Regional and National Reach

    -

    Strong Relationships with Business, Consumer Electronics, Sports/Fitness, Men’s and Women’s Lifestyle Outlets

    -

    Crisis Communications and Media Training, Immersive Media Experiences

  • Events

    -

    Concept Development

    -

    Project Management and Implementation

    -

    Stable of “Go To” Vendors with Impeccable Credentials

    -

    ROS Development and Show Management, Budget Management and Permitting

  • Social Media

    -

    Strategic Positioning and Development

    -

    Community Management

    -

    Amplification of the Story

    -

    Metrics/Sentiment Analysis, Celebrity/Influencer Seeding and Sampling

  • Consumer Promotions

    -

    Concept and Creative Development

    -

    Rules Development and Indemnification

    -

    Project Management and Implementation

    -

    ROI Analysis

  • Influencer Marketing

    -

    Integrated Influencer Marketing Strategy

    -

    Content Development with Influencers (micro and macro)

    -

    Influencer Identification, Recruiting & Outreach

    -

    Full Program Implementation

  • Content Creation/ Production

    -

    Live Event Coverage with Onsite Editing Capabilities

    -

    Product Features / Video and Graphic Creation

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    Product, Lifestyle, and Event Photography

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    Social Media Content (GIFs, Cinemagraphs, Memes)

brands
brands
CLIENTS
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The Brand Amp is an extension of our marketing team. They are able to move quickly from idea to execution, and seamlessly communicate campaigns across social, PR, events, content, and influencer channels. The Brand Amp’s speed, flexibility, and passion for our industry make them vital members of our team and a key ingredient in the successful relaunch of the Indian brand.
Reid Wilson – Senior Director Marketing & Product Development
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Hiring the team at The Brand Amp was the first investment I ever made in amplifying my startup’s brand. Nearly two decades later, I’m still with Mark and his team — who have helped transform TRX into one of the few truly global brands in health & fitness. They’re great guys to work with and, year after year, they deliver fresh ideas and great results. I’m grateful to have TBA in my foxhole.
Randy Hetrick – CEO & Founder
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It is rare to find a PR firm that actually cares about your organization’s success and not just billable hours. The Brand Amp goes above and beyond to make sure that our work is amplified to the world. They are responsive, insightful and their team is amazing to work with.
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Michelle C. Kremer – Esq., Chief Operating Officer
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The Brand Amp always goes above and beyond expectations. They are not just a vendor; they are a true partner.
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Jeremy Barnes – Senior Director, Communications & Events
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The Brand Amp is more than just an agency to us. They are strategic partners who quickly became fully invested in all aspects of the Adorama business and ecosystem. We have worked with them since 2019, and we continue to lean into their social media, content creation, public relations, communications and design capabilities. Their work has generated increased engagement, growth, brand awareness and media impressions across the board. There is no task too small or too large for The Brand Amp, they can do it all, and they do it incredibly well.
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Mary-Irene Marek – Vice President of Brand Marketing
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I have worked with The Brand Amp on five different brands across the sports, outdoor and lifestyle spaces for more than a decade. They are creative, hard-working, ambitious and a lot of fun to work with. Because of their continued incredible performance, they are the only agency that I have continued to carry forward from one business to the next. They have always felt like a direct extension of my teams and operate with great accountability. The Brand Amp consistently over-delivers on my expectations and I’d highly recommend them to any brand looking to amplify their marketing efforts!
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Jessica Klodnicki – CEO
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THE LINEUP