Indian Motorcycle tapped The Brand Amp for support as it kicked off its 125th Anniversary in 2026 with three critical events: Its annual Dealer Meeting at the Academy Museum of Motion Picture, a 125th Anniversary party at the Peterson Automotive Museum and a press/influencer ride for its all-new Indian Chief Vintage.
The Celebration – The Brand Amp created an outdoor exhibit on the roof of the Petersen Museum, showcasing more than 50 historic Indian motorcycles to visually underscore the brand’s 125 year history. Over 500 industry leaders, influencers and VIPs were in attendance to commemorate the occasion. The evening was capped off with a live performance by country music star Tyler Hubbard.
The Dealer Meeting – The Brand Amp transformed the Academy Museum footprint, designing and producing a host of anniversary-themed displays, placed throughout the space, along with motorcycles from Indian’s current product lineup. Creative elements integrated signage, featuring vintage brand imagery, with audio from actual broadcasts to transport attendees into Indian Motorcycle’s storied racing history.
Chief Vintage Riding Experience – The Brand Amp created a riding experience, from Los Angeles-to-Malibu, for groups of media, social media influencers and YouTube creators to launch the all-new Indian Chief Vintage – a retro inspired motorcycle that pays homage to the timeless lines of the historic Indian Chief of the 1940s. The team coordinated photo and video stops for guests, featuring iconic SoCal views from Pacific Coast Highway and Malibu canyon.
