With the goal of building brand awareness and educating consumers on Roborock premium robotic vacuums, the team developed Pawp-Up by Roborock, an immersive lifestyle magazine bringing the pages to life by combining technology, pets, and design to create interactive experiences. The three-day event (Nov. 7–9, 2025) was held at Fashion Island, Newport Beach, offering consumers, media, and influencers an engaging way to discover Roborock products. The immersive activation featured seven vignettes with product demos in real-life home settings. To drive foot traffic and onsite engagement, the activation was promoted on the hit radio station, KISS-FM and included an appearance from their top talent, and a paid digital campaign to support booking “Fluff & Puff” mini grooming appointments.
