For the third consecutive year, The Brand Amp supported MasterCraft’s Surf to Save Lives campaign in partnership with St. Jude Children’s Research Hospital®. The initiative invited boaters nationwide to turn their time on the water into a meaningful impact. From May 23 to September 30, 2025, participants could raise funds for St. Jude by logging their wakeboarding, wakesurfing, tubing, or skiing sessions through the MasterCraft Connect app. For every minute logged, MasterCraft donated $1 to St. Jude, up to $75,000. Open to all boaters, not just MasterCraft owners, this philanthropic effort united the boating community around a shared mission: bringing hope to families affected by childhood cancer and other life-threatening diseases. The Brand Amp’s PR efforts drove widespread national and regional visibility for the campaign, securing placements in top endemic publications and in-depth broadcast coverage throughout the country. Through strategic outreach, the team earned segments in key boating markets, including Detroit, Knoxville, Colorado Springs, and Las Vegas. These features combined on-water experiences with journalists and interviews with campaign spokesperson Alexa Score and other MasterCraft athletes, authentically spotlighting MasterCraft’s commitment to the community.
