“Content is King.” Yeah, we’re sick of that cliché too. It’s been thoroughly beat up in recent years, but that’s for good reason. In our social media-driven, mobile-consumption culture, brands simply cannot afford to get complacent and minimize storytelling through compelling dynamic content. And while quality is critical, so too is frequency and formats. Consumers expect websites with high-quality product content that romanticizes and informs, YouTube channels with branded lifestyle content that entertains, and a healthy dose of “social-first” content, optimized for maximum engagement across social media channels.
And here’s the catch. Content costs money, and in most cases, there’s a finite amount to spend. We get it, and we’ve learned there’s more than one way to deliver high-quality content. Not every shoot needs catering, kambucha trays or assistants to the assistants. We know what corners can be cut, versus those that cannot. There are times when lean and mean, or crafty and resourceful can work. And there are some situations where you absolutely have to bring out the big guns. Whatever the case, we come along side clients with a mission to maximize content output whatever the budgets may be. If you can afford the heavy artillery, awesome. We know how to use it. But if all you can afford is a sling and stone. Well, we know how to use that too.
The great equalizer? Creativity…and we never skimp on that.
