Integrated Product Launch

To support the launch of its latest home security camera collection, Arlo challenged The Brand Amp to develop an integrated campaign spanning influencer, paid digital, owned social and PR with the goal of driving large-scale awareness. Beyond introducing new hardware, the campaign needed to clearly position Arlo Secure functionalities, the brand’s app and subscription service, as the true differentiator and hero of the ecosystem. The Brand Amp ideated and executed the “Know More, Control More” campaign. The platform highlighted how Arlo Secure and the latest security cameras, provide consumers greater visibility into what’s happening around their homes so they can seamlessly take action in real time, from anywhere. TBA brought the message to life through brand-owned social content and entertaining, influencer-led storytelling rooted in relatable, real-world scenarios. A targeted paid digital layer amplified top-performing creative, extending reach to new, qualified audiences to drive top-funnel awareness at scale.