Arlo sought to capitalize on Amazon Prime Day by spotlighting hero product deals, generating awareness and traffic in a highly competitive marketplace. They also wanted to quantify the incremental impact of influencer collaborations and paid media on sales.
The Brand Amp delivered an integrated marketing strategy that blended paid digital and influencer marketing. We partnered with creators whose audiences matched Arlo’s target demographic to promote Prime Day offers across social channels and negotiated compelling content showcasing hero products.
Concurrently, we executed cross‑platform ad placements on major social networks, aligning messaging and creative with influencer content. We made real‑time optimizations based on ROAS performance and measurement of incremental lift by influencer and product.
The integrated campaign delivered a 247 % revenue lift during the 48‑hour Prime Day window. Influencer content generated 192,000 engagements and 3.4 million impressions, with an average 6.35 % click‑through rate. Paid media costs were kept efficient, cost per click and cost per thousand were roughly 60 % lower than anticipated, resulting in a strong double‑digit ROAS within the budget.
