KT Tape, a leading fitness and health brand, aimed to strengthen its digital presence and drive online sales, brand awareness, and retail foot traffic. Goals included improving search visibility, reaching new audiences with compelling content, and converting engagement into revenue while maintaining cost efficiency.
The Brand Amp delivered a holistic SEO and paid digital strategy alongside PR. We optimized website content and technical SEO to rank for high-performing keywords, while targeted search and social ads—supported by aligned media messaging— reached active consumers across Google, YouTube, Gmail, Meta, premium outlets, and programmatic channels.
Unified analytics connected online engagement to retail visits and e-commerce conversions, enabling continuous optimization, testing, and efficient spend.
The national campaign boosted brand awareness among core audiences, leveraging tailored content and unified omnichannel messaging to improve recall.
