Ride & Drive: Road Venture HT & Crugen GT Pro

The Brand Amp integrated team supported Kumho’s national Ride & Drive in Seattle, WA – an immersive brand event bringing together exclusive experiences, hands-on product testing and storytelling. In attendance were more than 80 dealers, Kumho executive VIPs, Kumho staff, and TBA-secured media and influencers. The group was hosted for three days – highlighted by fine dining experiences at the Seattle Aquarium, Edgewater Hotel, and Canlis, accommodations at the only over-water hotel in Seattle, and a memorable whale watching cruise (where orcas were spotted!). Most importantly, guests put Kumho’s new Road Venture HT and Crugen GT Pro tires to the test at Evergreen Speedway, experiencing their performance at highway speeds and across both dry and wet autocross courses. The event was a resounding success, with positive dealer feedback, extensive media coverage, and high-impact, engaging influencer content that brought the new tires to life on social media.