Polaris RZR Pro R Boost Press Ride

The Brand Amp was tasked with generating excitement and high-impact media coverage for the all-new 2027 Polaris RZR Pro R Boost, showcasing its class-leading 275 horsepower and pushing the boundaries of performance in the side-by-side category. To bring the vehicle’s capabilities to life, TBA produced an exclusive press ride experience in Utah, bringing together a diverse lineup of top-tier automotive, off-road, lifestyle and broadcast outlets, including Jalopnik, Car and Driver, BroBible, GearJunkie, Telemundo and more. TBA developed and executed a dynamic, multi-faceted driving program designed to showcase the RZR Pro R Boost’s power, precision and performance across a variety of experiences. The program featured two distinct media driving routes, an adrenaline-fueled acceleration test and high-speed hot laps alongside RZR Factory Racing drivers Brock Heger and Cayden MacCachren. With multiple groups navigating simultaneous experiences, TBA orchestrated the complex logistics and precise timing required to keep every element running seamlessly, maximizing time behind the wheel while delivering an exceptional media experience. To cap off the action-packed day, guests were treated to an unforgettable cliffside dinner overlooking Utah’s dramatic landscape, complete with custom helmet painting by renowned pinstripe artist and fabricator Skratch. The experience blended high-performance driving with unique, personalized touches, creating memorable moments and opportunities for media engagement beyond the vehicle itself. From the thrill of the ride to the elevated hospitality experiences, the program gave media an immersive introduction to the RZR Pro R Boost, driving opportunities for in-depth reviews and editorial coverage while reinforcing Polaris’ position as a leader in off-road performance and innovation.