The Brand Amp was responsible for developing and executing a multi-channel promotional strategy for the Matchbox x RealTruck Jeep in collaboration with Richard Rawlings and Gas Monkey Garage at the 2026 Barrett-Jackson Scottsdale auction. This included leading PR, Social Media, and Influencer Marketing initiatives centered on press material development and earned media outreach, original content production, and partner amplification. The assignment focused on elevating the profile of the build announced at SEMA 2025 and maximizing collaborative exposure through the live auction in January.
