The Brand Amp was tasked with supporting RealTruck and its collaboration with renowned automotive designer and artist Chip Foose and his one-of-a-kind 2021 F-150 at the Barrett-Jackson 2025 auction in Scottsdale, Arizona, originally unveiled at SEMA 2024. The team executed through PR, Social Media, and Influencer Marketing beginning with the collaboration announcement through the unveiling at SEMA, and the official sell at the auction in January 2025 with 100% of the truck sale benefiting Progeria Research Foundation. The Brand Amp led the multi-month activation generating news through earned media efforts, and amplifying with influencer marketing and social media, utilizing compelling content such as SEMA teasers, auction promotions, charity foundation storytelling, and a full truck build walkthrough. Stemming from the PR team’s earned proactive pitch efforts pre- and post-auction, The Brand Amp secured national, local and endemic media coverage.
