The Brand Amp supported Kumho’s first Ride & Drive in the U.S. in 15+ years. The social, PR, influencer and events teams hosted more than 80 guests including dealers, media, influencers, and executives from HQ across two days. The event kicked off with a Product presentation and Gala style Welcome Dinner. The next morning, guests were transported to Atlanta Motorsports Park to test Kumho’s new Ecsta Series Ultra High Performance tires across 4 modules – wet skid pad, autocross, hot laps and drifting. The day ended in a suite at the Atlanta Hawks game, where Kumho’s NBA and Atlanta Hawks partnership was highlighted throughout the night.