SOUNDBOKS, a household name in the Nordics, had almost no U.S. presence. The brand needed to break into a crowded audio market, drive product trial & generate earned media that educated & engaged consumers to increase overall brand awareness & product appeal.
The Brand Amp executed a story-driven earned media strategy with targeted, aggressive pitching & creative outreach to hit major lifestyle, culture & tech outlets. Key to the campaign was an “Earned YouTube Reviewer” initiative, activating content creators to showcase SOUNDBOKS’ durability, performance & event-ready impact through hands-on reviews.
Since the 2024 launch of SOUNDBOKS 4 & SOUNDBOKS GO, 500+ earned media placements & YouTube reviews have generated a total potential audience of 7.5B+ globally. Coverage included Digital Trends, Engadget, Rolling Stone, CNN Underscored, MAXIM, Outside Mag, Forbes, Popular Mechanics, Popular Science, Men’s Journal, Tom’s Guide & more.
