As Traeger Grills’ PR agency of record, The Brand Amp is tasked with bolstering the brand’s category leadership by creating breakthrough moments that transcend outdoor cooking & spark mainstream lifestyle & culture conversations.
The Brand Amp developed a series of bold collaborations pairing Traeger with iconic American brands — Indian Motorcycle, Louisville Slugger & Bud Light — each designed to spark mainstream buzz & deepen cultural relevance.
Indian Motorcycle: Built a one-of-a-kind hybrid bike with a working Traeger Grill, bringing wood-fired flavor to the open road.
Louisville Slugger: Transformed bat shavings into premium wood pellets, giving America’s pastime a true “Hall of Flame.”
Bud Light: Created the Traegerator — a first-of-its-kind Bud Light-toting, wood-fired grill with built-in speakers to redefine tailgating.
Each collaboration captured national attention, generating widespread media coverage across top outlets such as USA Today, MAXIM, Robb Report, Hypebeast, UNCRATE, Yahoo!, Trend Hunter & more. These partnerships elevated Traeger’s brand equity while reinforcing its reputation as a cultural innovator committed to pushing boundaries.
