Having a clear and differentiated brand is a critical first step in any marketing communications strategy. A clearly defined brand informs every aspect of your business and ensures all marketing disciplines are communicating the same message in the same voice.
The Brand Amp utilizes a collaborative, iterative process that reveals the true meaning of the brand through a series of interviews and exercises. We dive in to explore a brand’s true purpose, its mission, vision and brand voice among other explorations. Typically, clients pair the work with brand identity work to provide a comprehensive written and visual representation of the brand. The resulting work helps everyone in the business, as well as business partners, understand the company’s ethos, why it exists and what it hopes to achieve in the short-and-long-run.