UTM Link Builder
Build tracking links that auto-encode, force lowercase, strip old UTMs, and keep curly-brace tokens like {{keyword}} intact.
Generated URL
?utm_source={{source}}&utm_medium={{medium}}&utm_campaign={{campaign}}&utm_content={{content}}&utm_term={{term}}Frequently Asked Questions
1. What is a UTM Link Builder and why do advertisers use it?
A UTM Link Builder is a free tool that lets digital marketers create clean tracking URLs for Google Ads, Facebook, LinkedIn, email, CTV and all kinds of digital campaigns. It automatically encodes parameters like utm_source and utm_campaign so analytics tools such as Google Analytics 4 or Adobe Analytics can accurately attribute traffic and conversions.
2. How do I create a UTM tracking link for Google Ads or Meta Ads?
Enter your base landing-page URL, then fill in utm_source (Google or Facebook – the platform), utm_medium (cpc, paid, social, organic – the way the traffic was achieved), and utm_campaign (your campaign name). Click Copy URL to instantly generate a ready-to-use tracking link. The tool keeps curly-brace tokens like {{keyword}} intact for Meta and Google’s dynamic keyword insertion.
3. Does this UTM Link Builder work for any digital marketing campaigns?
Yes — it’s designed for agencies and brands running paid media across the world. Whether you’re tagging PPC, organic social, influencer, or email marketing campaigns, the builder formats parameters to meet standard analytics practices used by top performance marketers.
4. Why should I use lowercase UTMs and consistent naming?
Lowercase UTMs help keep data clean in analytics platforms, preventing separate line items such as “Facebook” vs. “facebook.” The tool enforces lowercase automatically, which is recommended for all campaign tracking across U.S. and global markets.
5. Can I include dynamic values like {{campaignid}} or {{keyword}} in my links?
Absolutely. The UTM Link Builder preserves curly braces in parameters, allowing dynamic insertion tags used by Google Ads, Microsoft Advertising, and other ad networks. This ensures real-time campaign identifiers remain functional in your marketing reports.
